Serving Barnwell County and it's neighbors since 1852
As a new year approaches and with district consolidation, Barnwell County Consolidated School District has unveiled a brand identity via a district logo.
The new visual identity conveys the district’s core values: scholar-focused, unity, and a focus on academics. The new iconic logo featured in the visual identity includes a color palette for the newly consolidated district.
For the past several months, BCCSD partnered with Rhodes Branding, and worked diligently to design the district’s identity.
“Throughout this process, we have engaged a diverse group of voices from across the district to inform the direction of the new visual identity,” said BCCSD Interim Superintendent, Dr. Marcella Shaw.
The process included:
• Conducting research and completing an audit of the neighboring school districts;
• Facilitating a workshop with 12 various members of the district where we established a path forward that would inspire the logo;
• Presenting the logo and soliciting feedback from the focus team; and
• Disseminating a survey to the community for feedback.
The new Consolidated Crest, which was voted upon by 71% of the respondents, and ultimately approved by the BCCSD Board of Trustees, aligns with our mission to provide every scholar in BCCSD with access to academic opportunities to reach their fullest potential. The logo employs a shield to tie in symbols of unity, excellence, and scholastic achievement. The logo will also be utilized as a district seal for formal communications.
